Yesterday, I was reading in Platform, a book by: Michal Hyatt, and I read the following definition of A Branding Statement:

“a slogan, a sell-line, or even the name of a product or service for which you are known – or would like to be known.”

I have spent the past two days thinking about branding statements, and trying to figure out what my life has been about so far and what I want it to be about in the future. I think I’m close. I want you to help me decide.

Let me give you a quick summary of my thoughts:

  1. I constantly think about what it means to be a Christian in today’s world – i.e. the experiment 10 Days Without. I often wonder: How does Jesus and his teachings relate to me – a guy in a completely different culture and world?
  2. I have a deep desire to be authentic. I hate hypocrisy, especially when it shows up in my life. (Almost a daily occurrence!)
  3. I don’t have all of the answers. Sometimes I think I do, but then realize I don’t. Sometimes I do have answers. But for the most part, I struggle with the question: what does it mean to be a Christian?
  4.  I’m not giving up! I want to know God and make him known. I want to live out my faith. I want people to think of me as a guy who makes a difference in the world because of a deep love of God and people.

When I put the four characteristics of thinking, authenticity (or at least a desire for it), searching, and perseverance together, I came up with three possible branding statements for my life:

  1. Intentional Christian: Like I confessed, I don’t have all of the answers. I’m on a journey. But I’m focused on the goals of knowing and loving God, and loving others. I’m living intentionally as a Christian now, and I want to always be intentional.
  2. Concious Christian: this is similar to Intentional Christian, but I like the word “conscious” better because it denotes paying attention to the little things. I want to live a life where I honor God in the little things.
  3. Telic Christian:” isn’t that a sweet word? It means: “directed or moving toward some goal.” I want to be a telic Christian, a Christian who lives a life moving towards the goal of loving God and others.

What do you think? Which of the three do you like the best? Comment below and help me decide…


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